Enlarge / Amazon Pictures provides a desktop PC app, seen right here, in addition to cell and browser-based apps.

Jim Salter

In November 2020, Google killed off its long-standing provide of free, limitless high-resolution picture storage to anybody with a Gmail account. The brand new restrictions on Google Pictures make a lesser-known competitor, Amazon Pictures, instantly of higher curiosity.

Amazon Pictures is free for anybody with an Amazon account, however with out Amazon Prime membership, you are restricted to 5GiB. However in case you are a Prime member, you get limitless, original-resolution picture storage at no extra value. (Movies nonetheless have a 5GiB cap.)

There’s additionally one gotcha on how the service can be utilized—in accordance with the TOS, Amazon Pictures is for non-commercial, private use solely. You possibly can take pictures, you’ll be able to share them together with your family and friends, and so forth—however you’ll be able to’t run a images enterprise on the service with out violating its phrases.

A not-so-new challenger seems

Amazon Pictures is not new—in actual fact, it launched six years in the past, in November 2014. However with each iOS and Android providing cloud picture storage constructed into the working system itself, Amazon Pictures hasn’t been as high-profile. Google’s free, limitless storage notably made a 3rd competitor look like a non starter.

Nonetheless, iCloud and Google each demand subscription charges now for various GiB of storage. In Apple’s case, you get 5GiB free; in Google’s, 15GiB (together with Gmail and Gdrive). Whereas this can be sufficient for some folks, it offers rival Amazon a recent probability to shine.

Cellular app walkthrough

I put in Amazon Pictures at the moment and took it for a spin. It robotically backed up all 2,000 or so pictures (and 4GiB of video) from my Pixel 2XL over the course of the day with none drawback. It didn’t, nonetheless, do something with pictures that had been deleted from the telephone’s native storage however have been current on the linked Google Pictures account. (If you have to migrate pictures immediately from Google’s cloud to Amazon’s, you will want to take action manually.)

Amazon Pictures is obtainable to be used instantly, even whereas it is backing up your gadget pictures within the background. It was fairly responsive and useful throughout the backup and appeared to be indexing pictures by picture recognition practically as rapidly as they have been uploaded.

Amazon Pictures desktop app

There’s additionally an Amazon Pictures desktop app for Home windows and macOS. For probably the most half, the desktop app is only a method to robotically sync pictures out of your PC simply as you’ll out of your telephone. Whereas you should utilize it to browse your pictures, virtually all precise work you’d do with them—together with however not restricted to modifying—is finished in a Net browser window the Pictures app launches robotically as and once you want it.

For those who do not wish to robotically again up pictures and movies out of your PC, you do not want the desktop app in any respect—you’ll be able to simply go to Amazon Pictures immediately out of your Net browser itself.

Enhancing pictures

You possibly can edit pictures on-line, or throughout the Amazon Pictures cell app. (Deciding on a photograph to edit from the desktop app simply launches a browser window.) I discovered the editor serviceable—it provides a lot of the identical options Google Pictures does, and so they function easily and rapidly.

There are execs and cons to each Google’s and Amazon’s on-line editors, each of which err on the aspect of simplicity quite than feature-completeness. Amazon Pictures, in contrast to Google, provides computerized cropping to widespread facet ratios together with sq., 4:3, and 16:9. However Amazon’s number of filters appears loaded with not-very-useful crapola, with a considerably clunkier interface than Google’s.

Google additionally will get the win basically picture changes. Amazon provides changes to brightness, saturation, distinction, gamma, readability, publicity, shadows, and highlights—however they’re all handbook. There isn’t a counterpart to Google’s usually wonderful, one-size-fits-all “auto modify.”

Amazon provides textual content captioning in its browser-based editor, which Google doesn’t—however the typeface choice is restricted and fairly crappy. The default “Open Sans” is ok, and Oswald is a wonderfully serviceable possibility in the event you want sarifs—however a lot of the relaxation look like the sort of bizarre crap you’d discover in a 1990s desktop publishing program.

The cell editor on Android is essentially just like the web model pictured above however with a number of extra choices and a barely extra polished interface. Particularly, it provides stickers, overlays, and free-form doodling, none of that are current within the browser model.

Hardcopy, merch, and decor

Each Amazon and Google provide prints, books, and hangings primarily based in your pictures and albums—however I’ve handy the decisive win to Amazon on this class on sizes, kinds, choices—and for probably the most half, worth as nicely.

When shopping for picture prints, Google solely offers you one alternative—the dimensions of the print, which will be 4×6, 5×7, or 8×10 inches. After selecting a dimension, Google provides you a number of native picture printing providers—all drugstores, in my space—and sends your picture off to the pharmacy so that you can choose up later.

Amazon provides picture prints in Shiny, Matte, Lustre, or Pearl finishes in sizes starting from 4×5.Three inches by way of a whopping 20×30 inches and ships them to you immediately—and the costs are higher, too. Google costs $2.84, $2.99, or $3.99 for an 8×10 print in my space, relying on which service I select—Amazon solely desires $1.79 for a similar print in both matte or shiny end.

Google additionally provides a canvas wall hanging print possibility and a photograph e book possibility. Amazon provides each of these—together with picture playing cards, calendars, wooden panels, aluminum prints, mugs, blankets, mousepads, Christmas ornaments, and extra.

In fact, you should utilize impartial print-on-demand providers irrespective of who homes your pictures… however in the event you simply wish to click on in your album and make it occur, Google would not even appear to be enjoying in the identical league as Amazon in terms of bodily merch.

Picture recognition assisted search

Amazon’s picture recognition assisted search works fairly nicely—simply on par with Google’s and probably higher, for a lot of classes of object. When looking out my pictures for “cat,” every service obtained some that the opposite missed—however Amazon detected extra of them by far. (Each providers additionally had bother determining the distinction between my cats and my canine—however to be truthful, the canine herself has the identical drawback.)

Particularly, Amazon’s picture recognition is sort of uncannily good at selecting out cats within the background—even after they’re very small components of the picture. Within the first image within the gallery above, it discovered my grey tabby Mouser within the shadows, nested into my clear laundry, a lot of which is identical shade as he’s. Within the second, it discovered the creepy, Siamese-cat-shaped 1950s TV lamp on a knick-knack shelf in my workplace. Google did not win at “discover the cat” in both case, or in lots of others.

In the case of detecting people and placing names to them, Google is available in at an enormous and unsurprising benefit—it is aware of who I’m, who my spouse is, and who my children are… all by identify. It even is aware of one in every of my cats by identify, though it would not appear to have realized who the opposite cat or the canine are but. Amazon would not know any of this… which can be both function or bug, relying on the place your private privateness<–>comfort slider is ready.

Do you have to need Amazon to have a greater deal with on who your loved ones and buddies are, you could have the choice of making use of names to faces in its Folks dialog, the place it’s going to present you a number of faces it has found in your pictures. It is nonetheless not nearly as good at facial recognition as Google is, although—it solely discovered me in 37 pictures and my daughter in seven, whereas Google discovered pages upon pages of each of us.

Albums, sharing, and Household Vault

Amazon Pictures permits you to manage your pictures into albums and to share these albums selectively with buddies, household, and/or the complete Web. Contacts will be organized into Teams, so that you need not share albums to twenty totally different folks in your loved ones each time—you can also make one “household” group and simply give that group entry to the albums they need to have the ability to see.

You may also provide group membership by the use of a particular hyperlink, quite than immediately by contacts—ship anyone the hyperlink to affix an Amazon Pictures group (or publish that hyperlink in a weblog put up) and, presto, they click on the hyperlink and get rapid entry.

There’s additionally a “Household Vault” whose function wasn’t spelled out very clearly throughout the app itself. Principally, the Household Vault is one other method to share pictures with 5 of your closest buddies and/or relations—you’ll be able to add all or any pictures or albums to the Household Vault, and as soon as added, all up-to-six of you’ll be able to see them. Extra importantly, your 5 family and friends get limitless Amazon Pictures storage of their very own by the use of your Prime account.

So long as any one of many members of a Household Vault has a Prime account in good standing, all six share limitless storage for their very own pictures. All Household Vault members are in a position so as to add—or, crucially, not add—their pictures to the Household Vault, identical to the unique member does.


As a Prime member—and proprietor of an ageing Pixel 2XL that’s beginning to have its personal cloud storage limits imposed—Amazon’s provide of free and limitless picture storage to Prime members caught my eye. I have been utilizing Google Pictures as an computerized backup service for the pictures I take with my Pixel for some time now, and it performs admirably… however the brand new limits make me nervous.

After spending a day enjoying with it, I can inform you that Amazon Pictures works completely nicely for my wants, and I believe it’s going to work for many Google Pictures customers’ wants as nicely. It provides easy modifying, together with cropping, filters, degree adjustment, and pretty versatile textual content captioning. You possibly can manage pictures into albums. Picture recognition on par with Google’s provides picture search capabilities if, for instance, you wish to discover photos with cats in them. And your cell browser and social media apps will robotically “see” your Amazon Pictures account as a spot to look when importing pictures, simply as they do with Google Pictures.

For those who’re a Prime member, you may wish to contemplate Amazon Pictures as an extra service, even in the event you do not plan to exchange Google or Apple outright—it will get you a free, simple backup if nothing else. By accident deleted recordsdata from Google Pictures will nonetheless be current on Amazon Pictures… and a catastrophic screwup made by the cloud supplier itself will not attain throughout the aisle, both.


Please enter your comment!
Please enter your name here