New numbers out of the Public Well being Company of Canada present solely a gradual enhance of downloads of Canada’s COVID-19 publicity notification app because the begin of the month, whereas the variety of Canadians utilizing the instrument to report their optimistic take a look at stays low.

The group advised on Tuesday that the app has been downloaded 2.94 million occasions since July 31, nevertheless, solely 514 customers, all of whom are positioned in Ontario, have truly notified the app about their optimistic take a look at outcomes, regardless of the province having recorded greater than 9,000 instances because the app got here into impact. That is up from about 2.2 million downloads and 100 take a look at disclosures within the first lively month.

The brand new statistics come as politicians as soon as once more ramp up requires Canadians to obtain the software program amid climbing case counts nationwide.

After weeks of relative quiet about using COVID Alert, it acquired two distinguished mentions final Wednesday in the course of the much-anticipated Liberal throne speech after which once more throughout Prime Minister Justin Trudeau’s tackle to the nation later than night.

“We’ve acquired the COVID Alert app. Take the instructor who felt advantageous, however he will get a optimistic after the app warned her she’d been uncovered. COVID Alert meant she went dwelling as an alternative of the classroom. It’s a strong, free instrument that’s simple to make use of and protects your privateness. So in case you haven’t already, obtain it off the App Retailer or Google Play,” mentioned Trudeau.

COVID Alert permits customers to reveal a optimistic coronavirus take a look at and alerts anybody who has come near that individual inside 14 days through Bluetooth monitoring. Public well being officers have harassed that it doesn’t monitor location and has no manner of understanding a person’s location, tackle, contacts, or well being info.

A spokesperson throughout the prime minister’s workplace advised downloads of the app spiked instantly following his public tackle. Numbers present there have been no less than 100,000 downloads by Apple and Android customers in the course of the hour following.

Intergovernmental Affairs Minister Dominic LeBlanc, Well being Minister Patty Hajdu, and Chief Public Well being Officer Dr. Theresa Tam echoed Trudeau’s remarks on Tuesday throughout a public well being replace.

“Please obtain the COVID-19 Alert app and be part of the three million Canadians which have achieved so so far,” mentioned Hajdu.

Tam additionally pointed to a different on-line instrument dubbed “COVID Traits” launched by the Public Well being Company of Canada, which “supplies [users] with a lot of confirmed COVID-19 instances in your space throughout the final 14 days.”

Ontario Premier Doug Ford made an pressing plea for Ontarians to obtain COVID Alert on Monday when the province reported 700 new instances, the best every day infections ever recorded.

Ontario was the primary province to embrace the software program in late July however since then, New Brunswick, Newfoundland and Labrador, and Saskatchewan have all adopted the know-how.

Questions nonetheless linger although about whether or not the app is reaching its meant aim of breaking “the cycle of an infection.”


A July report within the Harvard Enterprise Evaluate argues that when adoption is voluntary, “contact-tracing apps current the basic chicken-and-egg — or “chilly begin” — drawback skilled by any platform looking for robust community results: They’ve just about no worth till they attain a crucial mass of customers.”

The answer goes past design options and advertising and marketing techniques, the authors state, however depends as an alternative on localized uptake adopted by nationwide implementation.

“The contact-tracing app needs to be designed so it’s immediately helpful to anybody within the focused group who downloads it…One technique to make the app immediately helpful is for it to offer info on native contagion so customers know the dangers. One other is to incorporate a symptoms-tracking perform so customers can enter their signs and be advised when to hunt medical assist.”

College of Waterloo Professor Plinio Mortia, who heads up the Ubiquitous Well being Expertise Lab, echoed the necessity for consumer customization.

“It’s one of many rules of persuasion design, that tailoring of the answer to the precise consumer. We’re attempting to make an app that will probably be downloaded by 35 million individuals throughout Canada, however we’re being very generic to focus on all people, which isn’t all the time the perfect answer,” he mentioned, including that there’s a key speaking level lacking from public well being directives concerning the app: motivation.

“They should inform the general public why they need to be doing this, why it’s necessary, why [Canadians] have to obtain it past the truth that it’s secure,” he mentioned. “They nonetheless haven’t advised individuals what the actual influence having the app in your telephone and reporting a COVID-19 analysis can have on the inhabitants.”

Blayne Haggart, affiliate professor on the division of political science at Brock College, who’s written extensively about know-how use in public coverage settings, argues the federal authorities’s messaging has been misguided.

“For a well being coverage intervention, you’ll assume you’ll begin with saying ‘that is going to have an important impact on you already know, boosting the financial system, or stopping a pandemic on this manner’ however as an alternative everybody was speaking about it when it comes to its privateness,” he mentioned.

“That’s not a wholesome technique to design any sort of authorities coverage.”

Haggart says whereas privateness is necessary, effectiveness is equally as important.

On the time of publication, authorities officers had not but responded to a inquiry about whether or not they had recognized a threshold to measure success or failure of adoption and the influence of these outcomes on public well being.

“It is a basic difficulty with know-how and tech design when it’s put into the general public coverage sphere. It’s not thought-about in its full context,” mentioned Haggart.

Manitoba and Quebec have additionally indicated they too will introduce COVID Alert into their areas. LeBlanc mentioned the federal government is dedicated to working with and supporting provinces of their contact-tracing capabilities.

“Our authorities is actively working with different provinces and territories and [the app] will probably be rolled out to extra Canadians very shortly, and I encourage everybody to obtain it,” he mentioned.


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