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HighKey – Vice President of Digital Acquisition – BevNET.com Beverage Trade Job Itemizing



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HighKey is searching for a full-time VP of Direct to Client and eCommerce to supervise and set up a number of channels of enlargement in each ecommerce and retail advertising and marketing for the HighKey model.  


  • Are Hungry…extending past the job description, to the chance of changing into the most effective model of your self outdoors of labor.
  • Problem the established order
  • Are accountable believing “Whether it is to be, it’s as much as me”
  • Embrace Change
  • Examine your ego on the door…An upbeat perspective causes a series response of optimistic ideas, occasions, and outcomes
  • Permit your self to see alternative not solely in concepts, however within the individuals who may help you develop these concepts.
  • Perceive the advantage of being part of rising model and wish to evolve their CAREER with the corporate,


  • Assist individuals shut the hole between better-for-you meals developments and superb style!
  • Aren’t afraid to make errors
  • Supply an open-minded firm tradition which presents individuals a chance to be the most effective they’ll presumably be
  • Care extra about your intelligence and values than your expertise


What you’ll do:

  • You see the matrix throughout ecommerce, shopper insights, digital, channel and pricing technique, P+L, development, and possess a singular means to orchestrate how all of them connect with create worth.
  • You’ve made your mark in a vertical relevant to ours—whether or not in meals or broader CPG.  You’re subscribed to the most recent in world well being, shopper, and retail developments, you’re inquisitive about evolving enterprise fashions (versus merely dumping all our greenbacks into Fb acquisition), You’re a programs thinker who embraces first rules and possesses a sixth sense of why some manufacturers win and others do not. You query every part—legacy methods, assumptions about shopper habits, and methods of doing issues—and are sometimes requested if somebody can “choose your mind.”
  • You might be obsessive about your entire shopper journey with the model, from the second their curiosity is first piqued, to the shopping for interplay as much as what get’s delivered. You’ll be devastated to listen to that the patron was not delighted once they acquired and ate our product. You might be continually pondering and experimenting with each retention in addition to acquisition.
  • You continually have your finger on the heart beat of our metrics (due to the revolutionary dashboard you’ll create), whereas your mind is calculating 100 methods, from macro to micro and cross-functionally with product and provide chain groups, to execute towards a 6, 12, 18, and 24-month technique and roadmap with aggressive targets.
  • You’re keen on working with different individuals, and get oxygen from concepts that come from anyplace. You maintain your self accountable to share your concepts, even when they aren’t in your space of experience … no passengers allowed! You might be an influential communicator, concise and targeted in your messaging understanding that it’s your job to simplify issues for individuals to carry them alongside for the journey. You’re keen on teaching and constructing your crew, understanding that you’re solely pretty much as good as they’re.
  • You develop revolutionary partnership buildings, obsess over person journeys, suppose as deeply about retention as you do acquisition, develop into an skilled in new areas two hours earlier than a convention name, and make decks and run inner communications in a means that each conjures up awe and instructions alignment. You’ve efficiently constructed and managed groups throughout ecommerce, development, retention, CRM / e mail, partnerships, affiliate; and have collaborated extensively with model advertising and marketing and inventive groups to scale with intention and integrity.
  • And regardless of the amount of alternative, you’re a ruthless prioritizer, dash runner, and undertaking supervisor on the highest degree. You are taking a “the magic is within the particulars” strategy to all that you just do, and may concurrently maintain a stratospheric view whereas rolling up your sleeves to do the factor. You’re the rent that our traders will say was a transparent inflection level in our enterprise.


Who you might be:

  • 10+ years expertise with in depth mastery of ecommerce and development / digital advertising and marketing and operations, ideally in a well being/ CPG house.
  • You like to quickly develop a wholesome and sustainable enterprise.
  • You embody possession and execution in any respect ranges.
  • You already know the ins and outs of an ecommerce tech stack.
  • You might be a rare synthesizer and translator, capable of finding the compelling level for companions
  • You detest stagnancy and mediocrity. You discover efficiencies in every part.
  • You might be collaborative and good at gleaning the proper inputs and asking the proper questions, however nothing stalls due to what you get completed by yourself.
  • You construct foundational programs and processes shortly.
  • You perceive cultural nuance and the way to work the world over.
  • You pleasure your self on personally making an impression on a enterprise’ trajectory.
  • Your previous employers and teammates will say, “I don’t know if you will get [insert your name], however when you do, this would be the most impactful rent you ever make.”
  • Lastly, and most significantly, you might be insatiably curious, variety and empathic with an unequalled work ethic. Your worldview isn’t insular, however expansive. You might be able to do one thing significant and impactful. And above all, you like to be taught and get sh*t completed.


Why You Ought to Be part of Us:

  • Aggressive compensation
  • Aggressive PTO and Paid Holidays
  • Employer-sponsored medical, dental, imaginative and prescient and different supplemental advantages
  • 401Ok plan with an employer match
  • Informal Costume Code
  • Health club Reimbursement
  • Free merchandise for you and your loved ones
  • Work in a optimistic, well-balanced start-up surroundings with limitless profession development
  • See your work foster outcomes that advance the legitimacy and proliferation of the corporate

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