Launching in October of 2008, the Android Market was the primary iteration of the shop that allowed Android customers to obtain and set up apps and video games to their telephones. In 2012, Google rebranded and utterly overhauled it to develop into the Google Play Retailer. Since then, these apps have been put in in vehicles, watches, fridges, and sure, even Chromebooks. Although that is the case, we nonetheless name them “Android apps” – why? Sure, I do know that in every of those situations they’re nonetheless being put in inside the Android framework, however I believe that they’ve outgrown that nomenclature and may proceed to mature if we modify our notion of them going ahead. Let me clarify.

For a number of years, Google has been making an attempt to kick builders into gear in hopes that they might begin crafting their apps for bigger screens. Particularly, they’ve needed them to optimize for Chromebooks and have even given them a roadmap to take action after they launched their assets.

In need of begging them to craft full-screen experiences that make the most of background processes, mouse and keyboard help, and extra, they’ve obtained little fruit in return for his or her labors. Why is it that almost 1.85 million apps on the Google Play Retailer are being restricted to our telephones and tablets after they maintain a lot risk? You possibly can argue that it’s just because they have been constructed for them alone, however I disagree. I believe that they’ll and will scale to maturity and develop into more and more helpful outdoors of their initially supposed ecosystem. I’ve spoken to many app builders and so they appear to assume the issue is two-fold.

Firstly, they state that their user-base for Chromebooks just isn’t massive sufficient to warrant dedicating a group to optimize their apps for Google’s laptops (although admittedly, in lots of instances they’re simply not monitoring these statistics as a result of they, themselves are simply not acquainted with Chromebooks). Secondly, they’ve informed me that they don’t really feel as if Google has given them sufficient incentive to take apps they created years in the past for telephones and tablets and rework them completely for Chromebooks.

If that is true, I can see why there’s been little enchancment in apps that really feel like they belong on a laptop computer. Sure, most apps “work” on Chromebooks, and all apps which have a pill mode that may rotate into panorama orientation will fill out the Chromebooks show, however it is a far cry from a real laptop computer expertise – icons, textual content, and different visible components stay chunky and oddly positioned for fingers as a substitute of mice, rendering points abound and I can nonetheless solely play perhaps 5 Google Play video games that I do know of with a sport controller – it’s miserable.

I believe that builders must take this extra critically, however maybe it’s cyclical – perhaps if we cease calling them “Android apps” – and subsequently perpetuating the stigma that comes with them – actually exhibiting curiosity that these “Google Play App” experiences are optimized for our Chromebooks, then builders may even see a must take motion. Maybe if we noticed extra builders profiting from the chance to optimize their apps for Chromebooks, customers would begin asking and even begging them to do that extra typically. Are we caught in a endless loop? I’d encourage you to succeed in out to your favourite developer utilizing their Play Retailer itemizing contact e-mail deal with to allow them to know that you simply need to use their apps in your Chromebook!

For those who’re a developer and also you’re studying this, then you might have an interest to know that devs who do benefit from creating bigger display screen experiences see explosive development of their userbase. For instance, Gameloft – creator of the Asphalt eight racing sport noticed 9x extra income by optimizing for Chrome OS – that’s engaging. Moreover, Pixonic, creator of the favored Conflict Robots sport grew their engagement by 25% on Chrome OS by making use of just a few optimizations. Video games like Roblox have lengthy embraced Chromebooks and proceed to take action. There’s really an entire information part that Google retains updated on the place they weblog about these success tales, so it’s clear that they’ve a thoughts for taking Google Play Apps alongside for the experience as Chrome OS continues to see huge development spurts 12 months over 12 months.

It’s true that progressive internet apps (PWAs) are taking maintain and we’re all enthusiastic about them, however I imagine that Google Play apps will proceed to have a spot on our units for years to return – no less than in some type. For instance, when Android R ultimately arrives on Chrome OS, Google may very effectively be seeking to take management of the state of affairs themselves to some extent. By working Google Play apps in a separate digital machine similar to Crostini utilizing one thing known as ARCVM, they might have a bit extra management over how they appear and run on Chromebooks, thus offering a extra streamlined and constant expertise. We’ll have to attend and see what occurs with that, however we’ll maintain you updated as we be taught extra.

All of this to say that persevering with to field apps into our telephones and tablets after they’re able to being a lot extra is doing them a disservice, however what do you assume? Is it only a matter of syntax that “Android apps” begin being known as “Google Play apps” and handled as rather more? Is it vital to you that their notion be reworked or are you sticking with internet apps? Do you imagine that they’ll and will co-exist as Chrome OS evolves and matures?

I could sound like I’m nitpicking, however I nonetheless assume that it’s an vital dialog to have and I might love to listen to your ideas on the matter. I’m bored with recommending apps and video games for Chromebook homeowners solely to really feel ashamed that they don’t have full and even partial mouse, keyboard, or gamepad help. I’m bored with opening an app solely to search out that it’s caught in portrait mode with black blocks on the left and proper aspect of it, solely then to listen to somebody watching bash Chrome OS and say that it’s only a huge Android pill. I’m bored with chunky show components and ugly render points. For those who’re an app developer, inform me – is Google doing sufficient to incentivize you to optimize for Chrome OS or is there nonetheless some huge roadblock? I’m genuinely fascinated about listening to your aspect of the story!

Begin Optimizing Your App for Chrome OS


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