Why portraying humans as healthy machines can backfire

Researchers from College of Amsterdam and Stanford College revealed a brand new paper within the Journal of Advertising and marketing that examines explores how human-as-machine representations have an effect on consumers–specifically their consuming habits and well being. The research, forthcoming … Read more

Connecting machines in remote regions | MIT News

On Nov. 26, seven fishermen aboard a small fishing boat off the coast of Maharashtra in western India had been struck with panic when their vessel was broken and started to sink. The panic was warranted: The boat was too … Read more