Apple’s annual shareholders assembly passed off this morning in a digital format, permitting shareholders to vote on proposals and submit inquiries to Apple executives. Apple doesn’t usually reveal product data in shareholder conferences, and 2021 was no exception. A lot of what was mentioned was a recap of the Q1 earnings outcomes and a reiteration of Apple’s insurance policies on privateness, the surroundings, and different core values.
Apple CEO Tim Cook dinner advised shareholders that 2020 was a interval of prolific innovation. “Apple makes the most effective, most helpful, most progressive, most trusted merchandise on the market, and this 12 months, we took that mission to a different degree,” mentioned Cook dinner.
Cook dinner declined to offer particular particulars on any upcoming merchandise, however mentioned there are “thrilling issues forward for the iPhone” and “nice issues forward for computing.” Apple is engaged on new iPhone 13 fashions that may comply with the iPhone 12 lineup, plus there are rumors of revamped and redesigned iMacs and MacBook Professional fashions that may characteristic much more highly effective Apple silicon chips.
The AirPods Max are “vastly in style with reviewers and customers alike,” and the HomePod mini was described as “one other hit” in the course of the vacation season.
Cook dinner mentioned that Apple has acquired near 100 corporations over the course of the final six years. “We’re not afraid to have a look at acquisitions of any measurement,” mentioned Cook dinner. “Focus is on small, progressive corporations that complement our merchandise and assist push them ahead.”
On the subject of the surroundings, Cook dinner mentioned that Apple is on monitor to satisfy its “most formidable objective but,” which is to be carbon impartial throughout its total provide chain by 2030. Assembly this objective is a companywide effort and that Apple’s improvements and breakthroughs are setting it aside. “We firmly consider that every one corporations — in the event that they hope to be aggressive sooner or later — have to start with management on this space,” mentioned Cook dinner. Apple can also be aiming to make all of its merchandise with out extracting something from the earth sooner or later, and the “moonshot nature” of this objective has “created monumental power internally” to make large modifications. Apple in 2020 eradicated energy adapters and headphones from iPhone packaging, which the corporate mentioned was carried out to additional environmental targets and scale back waste.
“I’ve at all times believed that the time to talk out is the time if you’ve obtained one thing to say,” mentioned Cook dinner on a query asking why Apple was talking out on privateness right now. Cook dinner mentioned that he hopes Apple’s efforts to enhance privateness each within the App Retailer and in apps with App Privateness labels and App Transparency necessities will probably be a “ripple within the pond” shifting the entire business ahead. Apple continues to help a complete federal privateness regulation in america and worldwide legal guidelines and worldwide agreements to guard the “elementary rights of privateness in all places.”
On navigating the challenges of the pandemic, Cook dinner mentioned that Apple continues to be studying new issues, however the “outstanding run of innovation and creativity” is a testomony to worker resilience throughout a attempting time. Apple workers tailored and collaborated higher, however Cook dinner mentioned there’s “no substitute for assembly nose to nose” and that the majority Apple workers “cannot wait” to collect within the workplace once more.
Cook dinner additionally spoke on range and inclusion, pay fairness at Apple, Apple TV+, App Retailer regulation, Apple’s schooling targets, and, curiously, Apple’s identification.
In so some ways, the world has modified, however in elementary methods, Apple has not. Apple is made up of people that wish to spend their lives making issues that enrich the lives of others, making them extra fulfilled, extra inventive, and extra human. We’re comfy saying no to quite a lot of issues and laser centered on the areas the place we will have the best influence, innovating relentlessly. Expertise made by folks, for folks, and with folks’s nicely being in thoughts. At its greatest and most hopeful, expertise ought to assist us go away the world higher than we discovered it.
Wanting ahead to the longer term, Cook dinner mentioned that he would not see challenges in 2021, however alternatives that may must be managed “creatively, intelligently, and diligently.” Cook dinner mentioned that throughout the present iPhone, Mac, and Apple Watch product lineups, there’s by no means been a set of merchandise with a “higher diploma of future potential.”
Cook dinner mentioned that there is by no means been a tougher surroundings that Apple has operated in than this 12 months’s pandemic, however he’s optimistic in regards to the future and Apple is at all times fascinated with learn how to assist communities emerge stronger, truthful and equitable restoration, and “how all of that may be helped by world class expertise that places humanity at its coronary heart.”